Monday, March 30, 2015
Thursday, March 26, 2015
The current TV ad for Boy Butter, a personal lubricant targeting gay customers, is dubbed “The first gay infomercial.” This amusing infomercial-style ad presents a shirtless guy standing in his kitchen wearing only an apron while raving about “the wonder of the product,” complete with a demonstration of a cucumber engaging in an unseemly act with a laundry sock.
The man behind the Boy Butter brand is Eyal Feldman, a 37 year old Israeli from New York who decided to take on the embarrassment and stigma surrounding sexual lubricants, and for him the secret is the packaging. “Boy Butter packaging is meant to evoke that traditional down-home American butter containers found in every super market and grocery store,” Feldman says. “This is my schtick, adult products in food packaging, because no one is ashamed of buying food, it’s just visually more palatable.”
Monday, March 16, 2015
SiriusXM's original business talk show, The Focus Group, with Tim Bennett and John Nash. SATURDAY, MARCH 14TH : Entrepreneur Eyal Feldman began Boy Butter at the age of 24 with a small financial investment and a lot of energy. 12 years later, he has released over 30 different products which are sold all over the world. He recently launched the brands first infomercial, airing on Logo and Canada’s OutTV. He also outed his failed sex toy line, Woody, the wooden dildo, which many called Splinters, Ouch!
Tuesday, March 10, 2015
You will learn more about using Lube than me chatting about my infomercial. Take a listen for some cool tips.